Dow Jones re-purposes wealth-related news for CRM

FWR Staff

6 October 2006

New publisher says top clients want to hear from advisors almost every week. Dow Jones has just launched Dow Jones Wealth Manager Web Services to help financial service companies to provide advisors with plausible excuses for contacting their clients.

Vroom, vroom

"The most pressing challenge for leaders in the industry is to help their advisors deliver on the service expectations of their clients," says Joseph Lanza, a v.p. of sales and marketing with Dow Jones Newswires. "Dow Jones Wealth Manager Web Services is the client-loyalty engine that drives the frequent, productive contact that affluent clients expect from their wealth managers."

The new service pulls in supporting stories, articles and features from sources like the Dow Jones Newswires and the Wall Street Journal and customizes the feed according to client interests and holdings. This sort of customization, the company believes, will increase referrals for the advisors and increase the company's asset base.

Thinking of you

Handily enough, a study commissioned by Dow Jones finds that clients expect an average of 28 contacts per year from their advisors. Top clients want 48 "meaningful" contacts, according to the study.

"Major national and regional firms have committed tremendous resources to build client service management applications," says Larry Joyce, executive director of wealth management solutions for Dow Jones Newswires. "Dow Jones Wealth Manager Web Services is the technology bridge between the advisory applications and client communication, enabling the advisor to focus on providing high-quality service and firms to improve their ." -FWR